By the end of the campaign, Mercedes has received: 87,, organic Instagram impressions 2,, Instagram likes new marketing assets stunning photos What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign? Can you do a competition that gets people trying out your product first?
Think about your target audience. What is a prize they would value? Whoever receives the most engagement wins. Dove — Connecting with their target audience Is it just me or do all the Dove marketing campaigns make you cry?
They know their target market and create content that tells a story that women can relate to. Today I am… pic. As a result, Dove teamed up with Twitter and built a tool to launch the SpeakBeautiful Effect, that breaks down which body- related words people use the most and when negative chatter appears during the day.
According to Dove, women were inspired by their message. SpeakBeautiful was used more than , times Drove million social media impressions of the campaign Dove know their audience. Knowing your audience is the only way you will engage with them. The best way for this is creating personas. Nutella — Incredible content that makes you salivate Each post makes you want to eat Nutella.
There are a lot of people including me who take photos of their food before they eat it. Nutella does the same and it works. Nutella is just a chocolate spread yet they manage to have fun with it. Do you, or could you, have a bit more fun with your brand? Here are some ideas for having fun with your brand: Are you on different social media channels?
Fedex is a great example of this, showing images of their trucks always on the move. This tells a story that they are always delivering and that is the key message we take away. Instead of posting behind-the-scenes photos at your head office, can you encourage your followers to share their experiences with your brand? Sounds like a win-win situation to me! Cupshe is a swimsuit brand that focuses almost exclusively on user-generated content in their Instagram strategy.
First things first, they let their followers know exactly how to be featured: by tagging cupshe in their photos. For your own brand, you can emulate this strategy by following two different methods: either through tagging or through hashtags. The Everygirl is another great social media marketing example of a brand that uses a hashtag to collect user-generated content. Lush Cosmetics is another brand that uses a hashtag for its user-generated content campaigns.
For the brand, when users include LushLife as a hashtag on their posts, the brand is able to see a collection of all user-generated content in one place. Essie is another standout social media example for user-generated content.
The brand does a great job in asking Instagram followers to tag the brand for a chance to be featured. This strategy is useful because it enables your business to easily collect user-generated content, as well as provides followers with a simple way to see all tagged photos directly from your Instagram profile. If your business has a visually appealing or popular product, give user-generated content a try in your social media marketing strategy. Humor — MoonPie We all love some good brand humor — and Twitter is the perfect place to find it.
And MoonPie has this down to an art by injecting authentic humor into their marketing strategy. When working on a Twitter marketing strategy, ask yourself: what makes someone want to follow an account? By considering the audience, you will be able to indicate the edge that your brand can offer to get Twitter users to follow your brand.
If you are looking to enhance social media engagement on Twitter, taking a humorous approach can be especially effective. MoonPie continues to demonstrate the effectiveness of humorous content throughout their Twitter feed. This strategic approach has enhanced their overall engagement on social and has built a following for the MoonPie brand through the essence of humor.
Build out your content calendar with Sprout Work collaboratively to plan out your content in advance with the Sprout calendar. Build out your entire campaign by drafting and saving posts as a team, including images and hashtags. You can save even more time to plan future content by scheduling each post to publish automatically. Cross-Channel Marketing — Casper Cross-channel marketing or multi-channel marketing is the practice of using multiple channels to reach an audience.
Casper does a great job of this. But what I love most about their marketing is their choice of platforms. Finding unique ways to really stand out among the competition is key to a successful digital marketing strategy.
For example, their new Casper Sleep Channel is filled with soothing sounds that help their customers drift soundly to sleep. All while sleeping on their Casper mattress, naturally. This is the perfect way to generate buzz around their sleep channel, increase their following on other platforms and cross-promote content.
Cross promoting content may seem like a time-intensive task, but utilizing a social media management tool will make it easy. Visuals — Square Sayings You know the old adage: a picture is worth 1, words. This is why visuals are so important in any marketing strategy. Square Sayings is a visual representation of one such brand. Each new post shares a different, highly relatable quote, and they turn their most popular posts into merch.Build out your entire campaign by drafting and saving posts as a team, including images and hashtags to build their brand. Small companies just starting out can take notes from how Square Sayings really pounded the pavement with Instagram. Brand24 is the most effective method of monitoring your study or product on the Internet. Here are some mediae to learn: Cover letter letters for resumes up your background images. Following the thesis, you should provide a mini-outline which and cases on smartphones drive people social.
Having good pictures shows your audience that you care about quality. This strategy is useful because it enables your business to easily collect user-generated content, as well as provides followers with a simple way to see all tagged photos directly from your Instagram profile. Then you can think of channels you should be focused on. Start your own online community.
Knowing your audience is the only way you will engage with them. Notice how Sharpie incorporates various images. TechCrunch , an online tech publication, uses theirs as a digital digest of sorts. What are their pain points? Here are some things to learn: Mix up your background images.
This is because user-generated content helps to really engage and build a community around a brand.
Nutella is just a chocolate spread yet they manage to have fun with it. All users have to do is tap on the photo to view the featured products, tap on the product of their choosing, then click to view it on the website. One of their most compelling elements comes through their use of animated profile graphics. Then you can think of channels you should be focused on.
They have added 10, new subscribers through their social media strategies on their blog. What is a prize they would value? Follow her on Twitter ChloeWest The company is doing well in digital channels. The strategy targeted their already active audience while also bringing creative ideas into the mix that would generate interest of new audiences.
Channels Social media is a diverse world and each platform offers different possibilities, provides distinct features and have various limitations. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. It is the same with developing a successful social media strategy. For this specific social media example, TechCrunch is using Facebook Messenger bots as an opportunity to increase the number of readers their website gets each day.
Are you looking for some creative social media marketing ideas from businesses?
Sharpie invites their community to engage through art challenges where users vote for the best submissions. There are a lot of people including me who take photos of their food before they eat it. Nutella is just a chocolate spread yet they manage to have fun with it. On Instagram they post user-generated photos from its hosts and guests. LinkedIn provides robust statistics and moderation tools—HINT: make sure to create clear group guidelines. Our partnership included writing two custom blogs a month, social media management, and monthly reporting.
This joint venture demonstrates the powerful potential of LinkedIn groups. Sharpie invites their community to engage through art challenges where users vote for the best submissions. Sharpie makes a subtle double-play on their blog. Which of these examples is your favorite? Each post receives high engagement, between 3, and 14, Instagram likes.