You can find more information about how to find journalists' contacts details in this article.
Offer graphics. Whenever possible, link your issue explicitly to something happening in the news. Are you one of those people who thinks that ……? Admittedly, this was a bit cheeky, but being in the band meant I knew the music and knew no one else from the paper was there to review the gig. The article should not contain your opinions.
When writing about the latest in a series of events, do not assume precursory knowledge. Everything you write must speak to that reader and engage their interest right from the first sentence. Cut long paragraphs into two or more shorter ones. Tell readers why they should care.
And a direct, rhetorical question in the first paragraph to make readers want to find out the answer. Olympus and share details that will reveal your humanity. Every time is the first time Provide background information.
Keep your writing unbiased and objective. A really simple idea, but it worked. And make sure there is organisation to your ideas.
Westwood B, Westwood G: Assessment of newspaper reporting of public health and the medical model: a methodological case study. In the process, you may also earn recognition for yourself and your institution, all for less effort than it takes to write a professional journal article.
The end quote is a good way to sum things up. When you send a press release, it's a good idea to include a short outline of your idea no more than a paragraph and where you think it might fit in the publication you're pitching to.
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It summarizes the story and includes many of the basic facts. They answer the questions: who, what, where, how, and when? This is often a restatement of the leading statement or a statement indicating potential future developments relating to the article topic. Put your main point on top. Acknowledge the other side. In an essay you usually restate the question, explain how you will answer it and maybe say why it's important.
Her blog can be found here. The exam question might tell you who your readers are. The additional information part contains those details that are of least importance.